How to put together a “media friendly” press page or “one sheet” that gets the media calling.
If you want to make it easy for a producer to book you or a reporter/editor to write about you, your business or your product, it’s important to know what they need and make it easy for them to find it. The best way to do that? Create a press/media page or media friendly “one-sheet”. What is a press page? This is like your calling card for the media. It’s […]
BEHIND THE SCENES OF THE TODAY SHOW: WHAT TO EXPECT IF YOU BOOK A NATIONAL TV INTERVIEW
I got to be Shakira today. Just kidding. Well, sort of. Here’s me on the set of The Voice! This is her chair. I just finished a segment on The Today Show with Kathie Lee and Hoda. Well actually just Hoda because Kathy had a medical issue and was still back in NY. Today was a special show Live from LA on set of The Voice. This was super cool, […]
HOW TO GET THE LOCAL MEDIA TO CALL YOU!
How’s your summer been? Where did the time go? Last week I got a last minute call from Fox 5 San Diego to do a segment for their 5:30 evening newscast. How do you get the media to call you? I’ll give you that secret in a second, but more importantly what do you do when they DO call. It wasn’t just a quick interview, but a full segment […]
